This is an article I wish I wrote. It’s about how to demonstrate your startup or business idea to a stranger on the phone or in an audience. Since people pitch me their products (which I enjoy, of course), I see lots of demos every month. At then end of each demo I almost always give advice on how the demo could have gone better and the folks at TechCrunch have captured it quite nicely. Check it out and learn from both Part I and Part II.